{"id":1195,"date":"2021-09-08T09:00:00","date_gmt":"2021-09-08T13:00:00","guid":{"rendered":"https:\/\/gmedia.do\/gcast\/?p=1195"},"modified":"2021-09-08T11:16:35","modified_gmt":"2021-09-08T15:16:35","slug":"5-mitos-del-podcasting-y-como-romperlos","status":"publish","type":"post","link":"https:\/\/gmedia.do\/gcast\/5-mitos-del-podcasting-y-como-romperlos\/","title":{"rendered":"5 mitos del podcasting y c\u00f3mo romperlos"},"content":{"rendered":"\n<p>\u00bfAlguna vez te has sentado y te has preguntado si deber\u00edas empezar un podcast? Si la respuesta es s\u00ed, \u00bfhas cre\u00eddo que es tan f\u00e1cil como hablar, grabar y subir? <strong>Lo sentimos, \u00a1pero no!<\/strong> En el mundo de la creaci\u00f3n de contenido <strong>existen muchos mitos del podcasting<\/strong> y hoy vinimos a desmontarlos y ayudarte a romperlos:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Crear un podcast es r\u00e1pido y f\u00e1cil<\/strong><\/h2>\n\n\n\n<p>Uno de los mitos del podcasting m\u00e1s comunes es que producir un podcast no toma <em>casi nada<\/em> de tiempo. La realidad es que no es tan f\u00e1cil como se cree el crear o producir un podcast, no se logra en <em>cuesti\u00f3n de horas<\/em> o <em>par de d\u00edas<\/em>.&nbsp;<\/p>\n\n\n\n<p>Se necesita <strong>una estructura y una estrategia<\/strong> para que pueda ser <strong>sostenible a largo plazo<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-white-color\"><strong>Elaborar <\/strong>una planificaci\u00f3n de podcasts previa a grabar;<\/span><\/li><li><span class=\"has-inline-color has-white-color\"><strong>Definir <\/strong>el p\u00fablico objetivo;<\/span><\/li><li><span class=\"has-inline-color has-white-color\"><strong>Elegir <\/strong>los formatos y g\u00e9neros del podcast;<\/span><\/li><li><span class=\"has-inline-color has-white-color\"><strong>Conocer <\/strong>la log\u00edstica que necesitar\u00e1 y los equipos que se utilizar\u00e1n.<\/span><\/li><\/ul>\n\n\n\n<p><strong>\u00a1Todo esto toma tiempo!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. S\u00f3lo necesitas publicar en plataformas de podcast<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/hCiQVo1dzVwPu\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>Otro de los mitos del podcasting es que con s\u00f3lo publicar el contenido en las plataformas populares lograr\u00e1s <strong>atraer muchos oyentes y r\u00e1pido<\/strong>. La realidad es que requiere de una gran <strong>estrategia de marketing<\/strong> para poder alcanzar la <em>amplia cantidad<\/em> de seguidores y oyentes <em>que deseas<\/em>.&nbsp;<\/p>\n\n\n\n<p>Es decir, que no s\u00f3lo por publicar en <a href=\"https:\/\/www.apple.com\/la\/apple-podcasts\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Apple<\/a>, <a href=\"https:\/\/anchor.fm\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Anchor<\/a>, <a href=\"https:\/\/podcasters.spotify.com\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Spotify<\/a>, <a href=\"https:\/\/podcasts.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Google<\/a><strong> <\/strong>significa que los usuarios de estas plataformas de podcast encontrar\u00e1n el tuyo r\u00e1pidamente. Esto es algo que debes tomar en cuenta desde el comienzo dentro de tu <strong>planificaci\u00f3n de podcasts<\/strong>.<\/p>\n\n\n\n<p>Para encontrar tu target, hazte la siguiente pregunta:<em> <\/em><strong>\u00bfc\u00f3mo van a encontrar o buscar tu podcast si ni siquiera saben c\u00f3mo te llamas?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. La comercializaci\u00f3n del podcast toma demasiado tiempo<\/strong><\/h2>\n\n\n\n<p>Aunque s\u00ed es cierto que crear cualquier tipo de contenido toma su tiempo, <em>no necesariamente<\/em> la comercializaci\u00f3n del podcast debe <strong>consumir <\/strong><strong><em>todo <\/em><\/strong><strong>tu tiempo<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Para esto tienes muchas herramientas a tu disposici\u00f3n para que tu planificaci\u00f3n de podcasts sea <strong>r\u00e1pida y f\u00e1cil<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-white-color\">Utiliza tus <strong>newsletters<\/strong> como un medio para comunicar la existencia de tu podcast o anunciar nuevos episodios;<\/span><\/li><li><span class=\"has-inline-color has-white-color\">Aprovecha tus <strong>redes sociales<\/strong> para darte a conocer y atraer tanto a los que ya te siguen como a p\u00fablicos nuevos;<\/span><\/li><li><span class=\"has-inline-color has-white-color\">Crea <strong>contenido para los blogs<\/strong> de tu p\u00e1gina web para dirigir a tu p\u00fablico hacia las plataformas de podcast que utilizas.<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u201cNadie escuchar\u00e1 mi podcast\u201d<\/strong><\/h2>\n\n\n\n<p>Uno de los mayores mitos del podcasting: el creer que no obtendr\u00e1s oyentes. <em>Al contrario<\/em>, el n\u00famero de oyentes nuevos <strong>crece cada a\u00f1o<\/strong> y <em>tenlo por seguro<\/em> que de esos millones de oyentes, lograr\u00e1s <strong>atraer la atenci\u00f3n <\/strong>de muchos.<\/p>\n\n\n\n<p>S\u00ed, tomar\u00e1 su tiempo, pero tambi\u00e9n es cierto que las personas se encuentran <strong>en constante b\u00fasqueda de aprendizaje<\/strong> y de cosas nuevas <strong>por escuchar<\/strong>.<\/p>\n\n\n\n<p>Ya sea que lleguen a ti mediante b\u00fasquedas de temas generales o espec\u00edficos, buscando canales nuevos o que llegaron por recomendaciones; <strong>\u00a1no te rindas, encontrar\u00e1s tu p\u00fablico perfecto!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u201cNo tengo una buena voz para podcast\u201d<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/42DYl8EnTqapJ1Sq50\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>No es noticia que a la mayor\u00eda de las personas no les gusta <em>el sonido de<\/em> <em>su propia voz<\/em>. Esto tiene que ver con que las grabaciones de voz <strong>no son <\/strong><strong><em>exactamente <\/em><\/strong><strong>como suenas<\/strong>, sino que cuando te oyes, tu voz est\u00e1 <em>distorsionada<\/em>.&nbsp;<\/p>\n\n\n\n<p><strong>\u00bfY sabes qu\u00e9 m\u00e1s? <\/strong>Los podcasts m\u00e1s escuchados son presentados por personas con voces diferentes o \u00fanicas como: Howard Stern, Ira Glass y Alix Spiegel.&nbsp;<\/p>\n\n\n\n<p>Por ende, mientras logres expresar tu pasi\u00f3n y conocimiento sobre los temas que hables, <strong>el sonido de tu voz ser\u00e1 el factor menos influyente<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfListo para desmontar los mitos del podcasting?<\/strong><\/h2>\n\n\n\n<p>Ya analizamos algunos de los mitos del podcasting y te ense\u00f1amos que <strong>no es s\u00f3lo publicar<\/strong> en las diferentes plataformas de podcast. Adem\u00e1s, ya sabes que el \u00e9xito de tu canal depende de <strong>una buena planificaci\u00f3n de podcasts<\/strong> para poder atraer a tu p\u00fablico objetivo.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><em>Y t\u00fa<\/em>, \u00bfqu\u00e9 esperas para comenzar tu podcast?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><a href=\"https:\/\/gmedia.do\/gcast\/contacto\/\">Graba con GCast<\/a><\/h3>\n\n\n\n<div class=\"wp-block-image maxWidth borderRadius boxShadow\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/gmedia.do\/gcast\/wp-content\/uploads\/2021\/09\/ON-AIR-con-GCast-1024x255.png\" alt=\"\" class=\"wp-image-1209\" width=\"1200\" height=\"NaN\" srcset=\"https:\/\/gmedia.do\/gcast\/wp-content\/uploads\/2021\/09\/ON-AIR-con-GCast-1024x255.png 1024w, 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Si la respuesta es s\u00ed, \u00bfhas cre\u00eddo que es tan f\u00e1cil como<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":1230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"featured_image_src":"https:\/\/gmedia.do\/gcast\/wp-content\/uploads\/2021\/09\/5-mitos-del-podcasting-y-como-romperlos-1024x634.jpg","blog_images":{"medium":"https:\/\/gmedia.do\/gcast\/wp-content\/uploads\/2021\/09\/5-mitos-del-podcasting-y-como-romperlos-300x186.jpg","large":"https:\/\/gmedia.do\/gcast\/wp-content\/uploads\/2021\/09\/5-mitos-del-podcasting-y-como-romperlos-1024x634.jpg"},"ams_acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 mitos del podcasting y c\u00f3mo romperlos - \ud83c\udf99\ufe0f GCAST Podcast Studio<\/title>\n<meta name=\"description\" content=\"\u00bfAlguna vez te has preguntado si deber\u00edas empezar un podcast? \u00bfS\u00ed? 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